Marketing Management

People with careers in marketing management formulate policies and direct the operations of businesses and corporations, nonprofit institutions and other organizations. In small firms, the owner or chief executive officer may assume all advertising, promotions, marketing, sales and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales and public relations policies.

Careers

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A
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E
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I
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M
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S
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V
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Continuing Education

Wisconsin Technical Colleges
- Blackhawk Technical College
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  Business Management AAS
- Chippewa Valley Technical College
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  Business Management AAS
  
  Marketing AAS
- Fox Valley Technical College
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  Business Management AAS
  
  Marketing AAS
  
  Management Development AAS
  
  Associate of Arts - University Transfer AAS Lib
- Gateway Technical College
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  Business Management AAS
  
  Marketing - Business To Business AAS
  
  Marketing - General Marketing AAS
  
  Marketing - Marketing Communications AAS
- Lakeshore Technical College
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  Business Management AAS
  
  Marketing AAS
  
  Supply Chain Management AAS
- Madison College
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  Business Management AAS
  
  Marketing AAS
  
  Associate In Arts AAS Lib
- Mid-State Technical College
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  Business Management AAS
  
  Digital Marketing AAS
- Milwaukee Area Technical College
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  Business Management AAS
  
  Marketing Management AAS
  
  Supply Chain Management AAS
  
  Retail Marketing Specialist TD
  
  Sales Specialist TD
  
  Fashion Marketing Specialist TD
  
  Supply Management TD
  
  Advertising Specialist TD
  
  Marketing Management TD
  
  Marketing Specialist TD
  
  Business Management : Tech Diploma TD
- Moraine Park Technical College
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  Digital Marketing AAS
  
  Business Management-Small Business Entrepreneurship AAS
  
  Business Management-marketing AAS
- Nicolet Area Technical College
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  Business Management AAS
- Northcentral Technical College
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  Business Management AAS
  
  Marketing AAS
- Northeast Wisconsin Technical College
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  Business Management AAS
  
  Marketing AAS
  
  Supply Chain Management AAS
  
  Digital Marketing TD
  
  Professional Sales TD
- Southwest Wisconsin Technical College
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  Business Management AAS
  
  Supply Chain Management AAS
  
  Supply Chain Assistant TD
- Waukesha County Technical College
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  Business Management AAS
  
  Marketing AAS
  
  Global Business AAS
- Western Technical College
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  Business Management AAS
  
  Marketing AAS
  
  Sales Management AAS
  
  Sales Representative TD
- Wisconsin Indianhead Technical College
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  Business Management AAS
University of WI System Campuses
- UW-Eau Claire
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  Marketing B
- UW-La Crosse
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  Marketing B
- UW-Madison
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  Business: Marketing B
  
  Business: Marketing M
- UW-Milwaukee
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  Marketing B
- UW-Oshkosh
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  Marketing B
- UW-River Falls
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  Marketing Communications B
- UW-Stout
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  Marketing And Business Education B
- UW-Whitewater
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  Marketing B
Wisconsin Private Colleges & Universities
- Alverno
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  Art/art Studies, General B
  
  Design And Applied Arts, Other B
- Beloit College
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  Fine/studio Arts, General B
- Cardinal Stritch University
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  Art/art Studies, General B
  
  Business/commerce, General B
  
  Commercial And Advertising Art B
  
  Marketing/marketing Management, General B
  
  Photography B
  
  Public Relations, Advertising & Applied Communication, Other B
  
  Business/Commerce, General B
  
  Art/Art Studies, General AAS Lib
- Carroll University
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  Graphic Communications, General B
  
  Photography B
- Carthage College
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  Fine/studio Arts, General B
  
  Graphic Design B
  
  Marketing Research B
- Concordia University Wisconsin
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  Art/art Studies, General B
  
  Business/commerce, General B
  
  Digital Communication And Media/Multimedia B
  
  Graphic Design B
  
  Illustration B
  
  Marketing/marketing Management, General B
  
  Mass Communication/media Studies B
  
  Photography B
  
  Public Relations/Image Management B
  
  Marketing/Marketing Management, General M
- Edgewood College
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  Art/Art History, General B
  
  Graphic Design B
  
  Business/Commerce, General B
  
  Business/commerce, General M
- Lakeland College
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  Art/art Studies, General B
  
  Marketing/marketing Management, General B
- Lawrence University
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  Art/art Studies, General B
- Marian University
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  Business/commerce, General B
  
  Fine/studio Arts, General B
  
  Graphic Design B
  
  Marketing/marketing Management, General B
- Marquette University
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  Advertising B
  
  Marketing/marketing Management, General B
  
  Public Relations/Image Management B
  
  Real Estate B
- Milwaukee Institute of Art & Design
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  Fine/studio Arts, General B
  
  Graphic Design B
  
  Illustration B
  
  Industrial Design B
  
  Photography B
- Milwaukee School of Engineering
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  Business/commerce, General B
- Mount Mary College
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  Art/art Studies, General B
  
  Business/commerce, General B
  
  Commercial And Advertising Art B
  
  Fashion Merchandising B
  
  Graphic Design B
  
  Marketing/marketing Management, General B
  
  Public Relations/Image Management B
- Northland College
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  Fine/studio Arts, General B
- Ripon College
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  Art/art Studies, General B
  
  Business/commerce, General B
  
  Fine/studio Arts, General B
- Silver Lake College
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  Art/art Studies, General B
- St. Norbert College
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  Art/art Studies, General B
  
  Business/commerce, General B
  
  Communication And Media Studies, Other B
  
  Graphic Design B
  
  Marketing/marketing Management, General B
  
  Mass Communication/media Studies B
- Viterbo University
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  Art/art Studies, General B
  
  Fine/studio Arts, General B
  
  Graphic Design B
  
  Marketing/marketing Management, General B
- Wisconsin Lutheran College
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  Art/art Studies, General B
  
  Design And Applied Arts, Other B

Lakeshore Technical College
- Marketing
Madison College
- Business Management Career Pathway
Waukesha County Technical College
- Marketing Pathway
- Real Estate Pathway

Sample Career Plan

Secondary

English / Language Arts

English/ Language Arts I

Math

Algebra I

Geometry

Science

Earth or Life or Physical Science or Biology

Social Studies / Sciences

State History Geography

Career and Technical Courses

Business Essentials

Business Technology Applications

English / Language Arts

English/ Language Arts II

Math

Algebra II

Geometry

Science

Biology or Chemistry

Social Studies / Sciences

U.S. History

Career and Technical Courses

Principles of Sales and Promotion

Marketing

English / Language Arts

English/ Language Arts III

Math

Pre-Calculus or Algebra II

Science

Chemistry or Physics

Social Studies / Sciences

World History Psychology

Career and Technical Courses

Principles of Marketing Research

Database Design and Management

English / Language Arts

English/ Language Arts IV

Math

Pre-Calculus or Calculus or Trigonometry or Statistics

Science

Physics or other science course

Social Studies / Sciences

Government Economics

Career and Technical Courses

Principles of Sales Management

Principles of Marketing Communications

	9	10	11	12
English / Language Arts	English/ Language Arts I	English/ Language Arts II	English/ Language Arts III	English/ Language Arts IV
Math	Algebra I Geometry	Algebra II Geometry	Pre-Calculus or Algebra II	Pre-Calculus or Calculus or Trigonometry or Statistics
Science	Earth or Life or Physical Science or Biology	Biology or Chemistry	Chemistry or Physics	Physics or other science course
Social Studies / Sciences	State History Geography	U.S. History	World History Psychology	Government Economics
Career and Technical Courses	Business Essentials Business Technology Applications	Principles of Sales and Promotion Marketing	Principles of Marketing Research Database Design and Management	Principles of Sales Management Principles of Marketing Communications

Post Secondary

English / Language Arts

English Composition English Literature

Math

Algebra or Calculus

Science

Lab Science

Social Studies / Sciences

Economics Psychology

Career and Technical Courses

Information Management in Marketing

Consumer Behavior

English / Language Arts

Speech/ Oral Communication Technical Writing

Math

Science

Social Studies / Sciences

Sociology Public Policy

Career and Technical Courses

Marketing Management Advanced Marketing Research

English / Language Arts

Math

Science

Social Studies / Sciences

Career and Technical Courses

English / Language Arts

Math

Science

Social Studies / Sciences

Career and Technical Courses

Complete Marketing Information Management and Research Major (4-year degree program)

	Year 13	Year 14	Year 16
English / Language Arts	English Composition English Literature	Speech/ Oral Communication Technical Writing
Math	Algebra or Calculus
Science	Lab Science
Social Studies / Sciences	Economics Psychology	Sociology Public Policy
Career and Technical Courses	Information Management in Marketing Consumer Behavior	Marketing Management Advanced Marketing Research	Complete Marketing Information Management and Research Major (4-year degree program)