Marketing Management

Marketing Management

People with careers in marketing management formulate policies and direct the operations of businesses and corporations, nonprofit institutions and other organizations. In small firms, the owner or chief executive officer may assume all advertising, promotions, marketing, sales and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales and public relations policies.

Careers

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Continuing Education

Sample Career Plan

Secondary

English / Language Arts

English/ Language Arts I

Math

Algebra I

Geometry

Science

Earth or Life or Physical Science or Biology

Social Studies / Sciences

State History Geography

Career and Technical Courses

Business Essentials

Business Technology Applications

English / Language Arts

English/ Language Arts II

Math

Algebra II

Geometry

Science

Biology or Chemistry

Social Studies / Sciences

U.S. History

Career and Technical Courses

Principles of Sales and Promotion

Marketing

English / Language Arts

English/ Language Arts III

Math

Pre-Calculus or Algebra II

Science

Chemistry or Physics

Social Studies / Sciences

World History Psychology

Career and Technical Courses

Principles of Marketing Research

Database Design and Management

English / Language Arts

English/ Language Arts IV

Math

Pre-Calculus or Calculus or Trigonometry or Statistics

Science

Physics or other science course

Social Studies / Sciences

Government Economics

Career and Technical Courses

Principles of Sales Management

Principles of Marketing Communications

Post Secondary

English / Language Arts

English Composition English Literature

Math

Algebra or Calculus

Science

Lab Science

Social Studies / Sciences

Economics Psychology

Career and Technical Courses

Information Management in Marketing

Consumer Behavior

English / Language Arts

Speech/ Oral Communication Technical Writing

Math
Science
Social Studies / Sciences

Sociology Public Policy

Career and Technical Courses

Marketing Management Advanced Marketing Research

English / Language Arts
Math
Science
Social Studies / Sciences
Career and Technical Courses
English / Language Arts
Math
Science
Social Studies / Sciences
Career and Technical Courses

Complete Marketing Information Management and Research Major (4-year degree program)